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Meta Ads for Restaurants & Bars

We turn cold scrollers into regulars.

Geo-targeted Meta ads, content, and strategy built for one local restaurant or bar at a time — not spread across fifty accounts.

The Problem

Posting isn't marketing anymore

Meta's own algorithm favors paid distribution over organic reach. A restaurant Page with 2,000 followers might see 40–80 people actually view an unpaid post. The rest never find out about tonight's special.

2–5%
average organic reach of a Facebook Page post to its own followers
The Opportunity

But diners are already looking

68%
of diners check a restaurant's social media before deciding to visit
90%

of people research restaurants online before choosing where to eat

72%

of those people use social platforms specifically to do that research

Source: Toast "How Are Diners Using Social Media" study; industry restaurant social surveys, 2025–2026
What We Do

Three connected pieces

Start with one, or all three.

Ad Management

Campaign setup, audience targeting, budget optimization, and daily monitoring on Meta.

Content Creation

Photo and video content built to convert on ads, not just look nice organically.

Strategy & Reporting

Monthly performance reports, offer planning, and a standing call.

How It Works

Four steps, every month

1

Audit & Setup

Review your Page, Instagram, and past ads. Set up targeting and tracking.

2

Launch & Target

Geo-targeted campaigns to reach people near you.

3

Optimize Weekly

Test offers and creative. Shift budget toward what drives visits.

4

Report Monthly

A clear report on spend, reach, and results — plus a planning call.

Packages

Three ways to work together

Foundation
Contact for pricing
  • Meta Ads management
  • Geo-targeted local audiences
  • Ongoing optimization
  • Monthly performance report
Full Service
Contact for pricing
  • Everything in Growth
  • Full monthly content calendar
  • On-site content shoot day(s)
  • Bi-weekly strategy calls

Meta ad spend is billed directly to your account and set by you — separate from the management fee above.

Why Regulars

A deliberately small roster

1

Local-first, by design

A small roster of restaurants and bars — not spread across fifty accounts.

2

You work with me directly

No handing your account off to a junior staffer once the contract is signed.

3

Month-to-month

No long-term contract. If it's not working, you're not locked in.

4

Full transparency

Your own ad account, your own data — visible at any time.

Let's Get Started

Ready when you are.

Tell me a bit about your restaurant or bar and I'll follow up within a day.

Goes straight to my inbox — no spam, no lists.